Wordsmithing Solutions, Inc.

communication, creativity, quality and value.

	How to Identify Advertising Literature Needs
	The following list can be used as a starting point to help you identify your sales literature needs.
	Have potential customers asked for sales literature? Have your sales staff asked for it? Do your competitors have literature? Mail order selling - sales literature is a must have. If you sell through agents and sales reps, sales literature is a must have. Do you need a brochure and form letter to address queries generated from advertising and publicity? Literature is needed for every considered purchase. (Not impulse purchases --basically all grocery & drug store items are impulse buys.) Literature is good to identify tangible or measurable benefits. It is used to enhance or revise your image. If you want to change your image, literature is an effective tool to accomplish this. (I.e. do you want to come across as laid back or aggressive? Dynamic or dignified? Small and smart or large and established?, Etc.)

312-388-0059

Email Us